CT Party Bus
A live transportation booking platform that earns its traffic from competitive local search and converts it into booking enquiries.
- My role
- Built and operate it. Design, build, SEO structure, pricing logic, deployment.
- Stack
- Next.jsReactTechnical SEOStructured dataConversion designAnalytics
The problem
Party bus and transportation search in Connecticut is a crowded, high-intent local market. Ranking is only half the job: the traffic arrives ready to price a trip, and a page that cannot answer a pricing question fast loses the booking to whoever can.
What I built
Landing pages built around the queries people actually search. Pricing logic that answers the cost question before a visitor has to ask it. And a technical SEO structure underneath (page hierarchy, internal linking, metadata, structured markup) that makes the site legible to a crawler and fast for the person who arrives.
The hard part
Organic search and conversion pull in opposite directions. Pages that rank want depth and coverage; pages that convert want a visitor to reach a decision in seconds. The structure resolves that with search-facing depth that does not block the booking path.
Questions about how this was built, or want something like it?