One name.
Several operations.
Everything below runs under ericjokl.com. Some of it is client work, some of it is my own business, and some of it exists because I wanted to find out whether it would work. Each one has its own audience, so each one gets its own front door.
Live on their own subdomain
Eric Jokl Barbering
The barbering side of the business: services, pricing, and online booking, all on its own fast, mobile-first site.
barber.ericjokl.comConversations on buildingThe Eric Jokl Podcast
Long-form conversations about building businesses, shipping software, and the work that happens between the two.
podcast.ericjokl.comProducts & client work
CT Party Bus
A Connecticut party bus company built from the brand up: booking flow, fleet pages, and local SEO that brings in real bookings.
View caseOperations toolingFactorFlow
A workflow product concept built to show how internal tooling can remove the manual steps that slow an operation down.
View caseDecision productDecisionFlip
A product experiment in turning open-ended choices into a structured, repeatable decision.
View caseSeparate audiences, shared authority.
A subdomain gets its own site, its own navigation, and its own reason to exist. Someone booking a haircut never has to scroll past a case study about conversion rates, and someone hiring me to build software never lands on a pricing list for fades.
They still share one brand and one domain. Every property links back here, and this page links out to all of them, so search engines treat them as one entity operating in several places rather than as unrelated strangers competing with each other.
Want a system like this for your business?
Multi-property setups, subdomain architecture, and the SEO structure that holds them together — that's the kind of thing I build.
Questions about the ecosystem
- What is barber.ericjokl.com?
- It is the site for the barbering side of the business — services, pricing, and online booking. It runs on its own subdomain so it has its own identity and its own audience, separate from the development portfolio.
- What is podcast.ericjokl.com?
- The home of the podcast: long-form conversations about building businesses and shipping software. Episodes, show notes, and subscribe links all live there.
- Why run several sites instead of one?
- Because each audience is looking for something different. Somebody booking a haircut and somebody hiring a developer should not have to wade through each other's pages. Subdomains keep the experiences separate while keeping the brand and the domain authority together.